BCTS started encouraging businesses and companies to adopt the ROI Methodology since it is a balanced approach to measurement that captures five levels of outcome data. It is designed for these important groups:

1. Team members who evaluate projects need a simple, user-friendly process.
2. Senior managers, sponsors, and clients who fund, initiate, and support projects need a credible outcome based on a conservative process.
3. Researchers, professors, and critics who must support the analysis need a proven process that is logical, reliable, and valid. 

Benefits of measuring ROI:

• Improve Yourself 
• Improve Projects
• Improve Image
• Enhance Relationships
• Secure Finding
• Implement New Projects
• Build Support